‘‘Since the company was founded by
my father in 1974, we’ve seen
very steady growth,” says General
Manager Nick Pedneault. “In
1997, however, we realized there just wasn’t
enough cold storage to meet market demand
so we knew that was something we wanted to
pursue,” explains Pedneault. “At the time,
warehouses simply weren’t doing a good job
because demand exceeded supply. A lot of
storage companies were taking advantage of
that and not offering the best service.”
Congébec saw that as an opportunity to
improve the quality of service in the industry.
“Once we purchased a facility in Montreal, we
really started to see very significant growth
and began expanding our sites to serve customers
in different regions of the province,”
says Pedneault.
Acquisitions became part of the business
plan over the next few years, as Congébec
continued to add to its cold storage warehousing
portfolio and grew its staff from 10
to 150. In recent years it also expanded its
distribution across Canada and is now tackling
international markets. Every day, for
example, it ships 10 to 15 loads of product to
customers in the U.S., Japan, China, Russia,
South Africa and other locations.
Today Congébec is the only company in
Canada to offer cold storage services in three
areas (Montreal, South Shore of Montreal and
Quebec City). It operates six modern distribution
centres, including three in Quebec City
(245,000 sq. ft.), one in Montreal (115,000 sq.
ft.), one in Boucherville (160,000 sq. ft.) and
one in Ste-Julie (230,000 sq. ft.) – all of which
are located near main highways, ports and
major food chain warehouses.
Its public storage services are used by
clients from all major food chain operations,
including producers, processors, wholesalers,
retailers, restaurant chains and brokers,
among others. Major customers include
McCain, ConAgra, Maple Leaf, Olymel and
others. Services range from controlled-temperature
storage, blast freezing and cross
docking to export/import logistics (e.g., customs
and inspections), order preparation and
inventory management among other specialty
offerings.
Congébec also runs a fully adapted transportation
fleet to meet the requirements of the
logistics needs of the cold chain. The company
partially uses its own fleet for local deliveries,
and contracts out of province shipments
through a range of third-party suppliers.
Deliveries are made to distribution centres of
major grocery chains across the country.
As operations grew, Pedneault says,
Congébec has continued to gain expertise in
the whole cold chain process. “We store all
kinds of food involved in the cold chain at
very different levels. We get involved in the
procurement side and handle a lot of raw
materials from around the world. We also get
involved in the distribution side of finished
goods for customers.”
Currently 98% of Congébec’s inventory at
any given time is frozen products. While
some products are kept as raw materials and
then shipped to processors when required,
other items such as meat are also returned to
the facilities in the form of frozen meat pies
and other finished products.
One of the fastest growing commodities
going through the Congébec system these
days is cranberries destined for juice and
dried fruit processing plants. The facilities
currently receive millions of pounds of cranberries
a year from local producers.
In fact, the cranberry business has
expanded so much, plans are in the works to
open a seventh warehousing facility between
Montreal and Quebec City this summer that will be mostly dedicated to the industry. “It makes more sense to have a presence closer to where the product is being harvested,” says Pedneault.
He adds that over the years, the company has laid a solid groundwork so it can meet the changing needs of the logistics industry as a whole. “A lot of things are changing. Many companies, for example, are getting rid of their logistics departments and outsourcing all of their cold-chain requirements. They are now asking us to take over all the transportation, warehousing and distribution functions.”
The move to outsourcing transportation and warehousing functions is proving much more economical and efficient for today's food suppliers, he adds. “It takes a lot of capital to build a warehouse.
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With the way our technology is evolving, we are now at a point where we can be much more efficient than we've ever been. That’s our main business. It’s
what we do best. And we can do it at a much
lower cost to the customer [than they can do
it in-house].”
The frozen category is also one that has
seen considerable growth in recent years –
which is good news for operations like
Congébec. “With the growth in natural frozen
foods, you see a lot more aisles dedicated to
frozen products in every grocery store,” says
Pedneault. “That’s also contributing to our
continued growth.”
While the company has not been engaged
in DSD (direct to store delivery) services to
date, Pedneault says plans are in the works
and expects to see some DSD activity sometime
later this year or early in 2009.
Technology adoption has also been a driving
force behind Congébec’s success. The
company has installed a powerful warehouse
management system (WMS) which was developed
in partnership with Ceritar. Features of
the system include space optimization and
planning, computer assisted storage and handling
of goods, personalized reporting, inventory
turnover analysis, real-time product traceability,
invoicing and catch weight scanning.
Congébec has developed a management
system for returnable containers (CPC and
CHEP pallets, separators and others). With this
system, all returnable-container transactions
are accurately recorded, and accounts are reconciled
with clients' accounts at the end of
each month.
A major project for 2008 is major
enhancements to its online portal which will
be launched in April. “We’ve always had a
very comprehensive online customer access
program,” says Pedneault. “We decided to
look at what was being offered by the major
players across the world to date, and then put
our efforts into creating one of the best Web
portals anywhere.”
In addition to the ability to create, check
orders and trace orders 24/7, the new services
will include customer access to complete
imaging services for bills of lading and proof
of delivery, as well as a more comprehensive
range of powerful value-added reporting features.
“We’ll be providing information many
of their own systems wouldn’t be able to in
terms of inventory analysis and planning as
well as transportation costs and consolidation
statements,” notes Pedneault.
Whether talking trucks or technology, at
the heart of everything the company does is
its commitment to quality service. “That was
what my father wanted when he founded the
business. That’s what we continue to do as
customer demands grow,” says Pedneault.
“Whether providing warehousing, logistics
services or customer service tools, we make it
a point to be an industry leader.”
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